Design Transforms is a lecture series from the Product, Ceramic and Industrial Design programme at Central Saint Martins, where expert practitioners are invited to share their thoughts on the idea of transformation examined through the lens of their work.
Afroditi Krassa, founder of her eponymous design studio established in 2002, revolutionized hospitality design with her conceptually driven approach. Her vision has shaped iconic London brands from itsu to Dishoom. With 150 projects and 40 design awards, her studio now spans 3 continents, collaborating with governments, master planners, developers, hotel groups, renowned chefs and mixologists to transform hospitality experiences worldwide.
Please note that this event will be documented. Images and videos of the event could be used by Central Saint Martins for marketing and publicity in publications or online.
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Recording available for UAL students and staff.
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See the full Design Transforms 2025–26 series.
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Afroditi’s slides:
